Young Living’s Kawung Travel Diffuser Launch
Background
Young Living recently came back with its new Kawung Travel Diffuser, which specially designed for Indonesian market.
Inspired by batik Kawung, the minimalist, compact, and stylish design of the travel diffuser is planned to be one of its
limited edition series that is focused from and for Indonesian market.
Approach
We assisted the small media gathering, inviting 11 journalists (mostly from lifestyle) to experience and getting to know
better about Young Living and the new travel diffuser, as well as experiencing the oil blend for each preference.
Results
The event was successfully generated 24 publications that worth Rp 2,445,000,000.