UNIQLO LifeWear Spring Summer 2024 Collection

Background

UNIQLO started the year by launching the new spring/summer 2024 collection. The brand introduced and built excitement on the new collection through series of integrated marketing activities, included introducing first-in-10 years Brand Ambassador of UNIQLO and emphasizing its theme “Lightness”.

Approach

We assisted UNIQLO to host a press conference in Senayan City (18 January 2024), to introduce the collection, inviting media, mostly lifestyle. Imogen PR was in charge to invite media, develop the press release, and assisted client on-site during the event.