Teh Pucuk Harum : Pucuk Coolinary Festival

Background

As the market leader of RTD brand, Teh Pucuk Harum is committed to bring the enterprises to the forefront of wider audiences. Through Pucuk Coolinary Festival, they can promote the richness of local food in a remarkable festival
experience. PR has amplified the festival through media engagement both local and nation-wide.

Approach

• Create the communication phases from promotion to amplification strategy that involving nation-wide & local media.
• Partner up with credible and reliable media (specifically within the city of the event) to generate exclusive content.
• Engage credible food bloggers & vloggers to promote and amplify PCF with the access to the local foodpreneurs Pucuk Coolinary Festival