Sustainability Campaign – Otsuka Blue Planet

Background

PT Amerta Indah Otsuka is committed to contributing to the environment by creating the Otsuka Blue Planet program, where this program collaborates with the Ministry of Environment and Forestry to improve the quality of human resources and change people’s habits, PR has amplified the festival through media engagement both local and nation-wide.

Approach

Create a strong message to highlight the purpose of Otsuka Blue Planet
Mapping out targeted media (based on circulation, brand and news interest)
Partner up with credible and reliable media (specifically within the city of the event) to generate exclusive content.