Sekar Bumi : Mitraku at PRJ 2023
Background
Mitraku and Bumifood, part of Sekar Bumi brands, joined the biggest annual exhibition in Southeast Asia Pekan Raya Jakarta
(PRJ) 2023. The brands offered all-you-can-eat package with only Rp35,000 during the event.
Approach
Imogen PR assisted Sekar Bumi to invite media and let them try the AYCE experience during the opening of PRJ 2023 for a twoday media event. Aside from that, Imogen PR was also distributed the press release to more media for maximum coverage.
Results
The event was attended by 9 media on first day and 2 web tv media on the second day. The event has generated 24 coverages
in total worth Rp 2,155,575,000.
