NAMI – “Your Daily Hero”
Background
In its mission to always bring the best healthy drinks every day to the people of Indonesia, ORONAMIN C launched NAMI – ‘Your Daily Hero’ a superhero character in ORONAMIN C’s latest advertisement with a different persona from the typical superhero that offers positive emotions and full of cheerfulness. The ORONAMIN C advertisement in the film format ‘Your Daily Hero’ stars two ORONAMIN C Brand Ambassadors, Haruka Nakagawa and Dikta Wicaksono. NAMI was launched on Saturday (13/7) at Pantai Indah Kapuk, Jakarta with an astounding 11-meter-tall NAMI statue and the largest 8-meter-tall Nami Balloon Parade.
Approach
In order to raise awareness of the event, Public Relations activities were conducted through an intimate press conference by inviting selected national media and distributing press releases.
Result
The event was successfully generated 91 publications that worth Rp 4,100,760,000.
