MamyPoko X-Tra Kering
Background
MamyPoko as the No.1 diaper brand in Indonesia understands the importance of keeping baby’s skin healthy and free from skin problems that caused by diapers. Therefore, MamyPoko presents MamyPoko Pants X-tra Kering Smart Peluk Elastis 5.0, baby diapers with 12 hours of absorption that makes the pads become x-tra kering and make the baby skin stays healthy.
PR helps to maintain the publicity and driving more awareness about the launching product.
Approach
- Create the strong message to amplification strategy that involving nation wide media.
- Mapping out targeted media (based on circulation, brand and news interest)
- Utilize brand ambassadors to strengthen key messages 144 PRESS COVERAGES MamyPoko X-Tra Kering
Result
The event was successfully generated 1,105 publications that worth Rp 5,043,869,894.
