Kraft Heinz : ABC – Ahlinya Buat Citarasa
Background
ABC is introducing its newest campaign: ‘ABC – Ahlinya Buat Citarasa’, that highlights dedication and secret behind every signature taste of ABC products. Completing this new campaign, ABC launches a creativity platform called AKADEMI ABC, as the place to provide information, skills, and inspiration to be the master at home.
Approach
ABC works with Imogen PR to launch the campaign and communicating its upcoming AKADEMI ABC projects throughout 2024. Imogen PR assists ABC to invite relevant media and ensuring the good press according to the crafted message.
Results
Total of 40 journalists from 35 media attended the event on-site and this event has generated 51 publications worth Rp 5,001,656,250 of PR value.
